Big Brother 2010, also known as Big Brother 11, was the eleventh series of the British reality television series Big Brother, and the final series of the show to be broadcast by Channel 4. The show followed twenty-one contestants, known as housemates, who were isolated from the outside world for an extended period of time in a custom built House. Each week, one or more of the housemates were evicted by a public vote. The last remaining housemate, Josie Gibson, was declared the winner, winning a cash prize of £100,000 and a place as a Housemate on Ultimate Big Brother, an All Star edition of Big Brother which began immediately after the conclusion of Big Brother 2010