A taunt is a battle cry, sarcastic remark, gesture, or insult intended to demoralize the recipient, or to anger them and encourage reactionary behaviors without thinking. Taunting can exist as a form of social competition to gain control of the target's cultural capital. In sociological theory, the control of the three social capitals is used to produce an advantage in the social hierarchy, so as to enforce one's own position in relation to others. Taunting is committed by either directly or indirectly encouraging others to taunt the target. The target may give a response in kind to maintain status, as in fighting words and trash-talk.