भारतीय कला और संस्कृति के सन्दर्भ में किसी भी प्रकार के रूप, प्रतिमा (idol) या ठोस वस्तु को मूर्ति कहते हैं, उदाहरण के लिए देवताओं और मनुष्यों की मूर्ति। जब किसी देवता की मूर्ति में प्राण प्रतिष्ठा हो जाती है तब वह उस देवता के तुल्य बन जाती है।

In the Hindu tradition, a murti is a devotional image, such as a statue or icon, of a deity or saint used during puja and/or in other customary forms of actively expressing devotion or reverence - whether at Hindu temples or shrines. A mūrti is a symbolic icon representing divinity for the purpose of devotional activities. Thus, not all icons of gods and saints are mūrti; for example, purely decorative depictions of divine figures often adorn Hindu temple architecture in intricately carved doorframes, on colourfully painted walls, and ornately sculpted rooftop domes. A mūrti itself is not God, but it is merely a representative shape, symbolic embodiment, or iconic manifestation of God.